# Annotated alert template

Fictional example to replace with your observations. No real competitor monitored.

- Subject: Atelier plan, €12 more per month before tax, same listed services.
- Question: should our sales explanation change?
- Before evidence: €120/month before tax, fictional observation on 19 September 2026.
- After evidence: €132/month before tax, fictional observation on 26 September 2026.
- URLs and archives of both versions: to complete.
- Comparability: same offer, unit, currency, tax and commitment; verify against sources.
- Calculation: (132 - 120) / 120 = 10%.
- Interpretation: assess the effect on our proposal; no automatic conclusion.
- Owner and review date: to complete.
- Decision and justification: complete after review.

Missing version: comparison impossible. Different terms: normalisation required. A collection failure does not prove the offer disappeared.